Legal
We are Admetra GmbH, Kameruner Str. 16, 13351 Berlin, Germany. This policy explains what personal data we collect from visitors, users, customers and others, why we collect it, how long we keep it, who receives it, and what rights you have under the GDPR and, for US residents, state privacy laws.
Last updated 2 November 2026Admetra GmbH, Kameruner Str. 16, 13351 Berlin, Germany, is the data controller for the processing described in this policy. You can reach us about privacy at info@admetra.ai.
We operate a creative intelligence and generation platform. You can discover Meta advertisements, explore their structure, and create new videos adapted to your product.
We are the controller for all processing in this policy, including the content you upload. We act as a processor only where a business customer instructs us under a data processing agreement (Art. 28 GDPR), which business customers can ask us for.
What we process depends on how you use Admetra. You may belong to several of these groups:
Section 3 sets out, for each group, the data, why we process it, the legal basis and how long we keep it.
The tables below list, for each group in Section 2, the personal data we process, the purpose, the legal basis under the GDPR, and how long we keep it. Section 4 explains the general rules for deletion and backups.
| Data | Why, and legal basis | How long |
|---|---|---|
| IP address, browser and device details, pages requested, time of request | Deliver the website, keep it secure and prevent abuse. Legitimate interests (Art. 6(1)(f) GDPR) | Kept in technical and security logs only as long as needed for these purposes |
| Essential cookies and local storage, such as sign-in tokens and your language | Make the site work. Legitimate interests (Art. 6(1)(f) GDPR); storage under Section 25(2) TDDDG | Until you sign out, the token expires, or you clear site data |
| Analytics: pages visited, clicks, scroll depth, error reports, a device identifier | Understand how the product is used and improve it. Consent (Art. 6(1)(a) GDPR) | Collected only while you consent; kept in our analytics account as long as needed to analyze product use |
| Marketing: page views and sign-up conversions | Measure our advertising on Meta. Consent (Art. 6(1)(a) GDPR) | Until you withdraw consent; Meta's own retention applies to data it receives |
| Your cookie choice | Remember and evidence your choice. Legal obligation (Art. 6(1)(c) GDPR) | Stored in your browser; our record of the choice is not linked to your identity |
A random visitor id (admetra_lead_id) stored in your browser and sent to us when you sign up or sign in | Link your account to the visit it started from, so we can count sign-ups by source. Legitimate interests (Art. 6(1)(f) GDPR) | In your browser until you clear site data; on our side linked to your account and deleted with it |
| Public product page analysis: the web address you enter and the resulting analysis | Analyze the page you asked about. Contract (Art. 6(1)(b) GDPR) | The analysis is stored without your identity so repeated requests can be answered |
| For that analysis: a coded value derived from your IP address and, where shown, an anti-bot check | Limit requests per visitor and stop automated abuse. Legitimate interests (Art. 6(1)(f) GDPR) | The coded value expires at the end of the day; the anti-bot check is not stored by us |
| Waitlist: your work email, the Category you chose and the analysis you came from | Contact you about the access you asked for. Contract (Art. 6(1)(b) GDPR) | Until you ask us to remove it, or until an Admetra account with the same email is deleted |
| Data | Why, and legal basis | How long |
|---|---|---|
| Name, work email, password (stored hashed) or Google account identifier | Create your account and sign you in. Contract (Art. 6(1)(b) GDPR) | While your account exists |
| Brand name, brand and product URLs, Category and onboarding answers | Personalize ads, analysis and suggestions. Contract (Art. 6(1)(b) GDPR) | While your account exists |
| Product Packs: product details, photos and content extracted from product pages you submit | Prepare scene plans and generate media for your product. Contract (Art. 6(1)(b) GDPR) | While your account exists |
| Your own advertisements and other videos you upload, which may show faces and voices | Use them as the source for a remake or edit you request. Contract (Art. 6(1)(b) GDPR) | While your account exists |
| Studio projects: prompts, edit instructions, scene plans, scripts, generated images, audio and videos, including drafts and unused takes | Generate, edit, check and deliver the results you request. Contract (Art. 6(1)(b) GDPR) | While your account exists |
| Saved ads, Library items and exports | Keep your work and let you download it. Contract (Art. 6(1)(b) GDPR) | While your account exists |
| Usage records: credits used, job status | Charge credits correctly and fix faults. Contract (Art. 6(1)(b) GDPR) | While your account exists |
| Product events sent by our servers to PostHog (EU), linked to your user id, such as activation, exports, renewals and account closure | Measure how the product is used and whether it works. Legitimate interests (Art. 6(1)(f) GDPR); this does not depend on your cookie choice | Kept in our analytics account; not deleted automatically when your account is deleted. Ask us to delete them at info@admetra.ai |
| Service emails: your address and the message | Send sign-in, account and service messages. Contract (Art. 6(1)(b) GDPR) | As long as needed for the account and any related dispute |
Uploads, product photos and generated media may contain personal data, including faces and voices. We process them only to provide the Services you request. We do not intentionally collect other sensitive data, such as health or political opinions, and we do not use faces or voices to identify people.
| Data | Why, and legal basis | How long |
|---|---|---|
| Email, Stripe customer reference, plan, payment and credit pack status; card details and billing address are handled by Stripe, not stored by us | Take payment and manage your plan or credit pack. Contract (Art. 6(1)(b) GDPR) | While your account exists |
| Invoices and payment records held by Stripe | Meet tax and accounting duties. Legal obligation (Art. 6(1)(c) GDPR) | Stripe keeps them for the periods tax law requires, also after your Admetra account is deleted |
| Checkout consent record: the consent text and version you accepted, the time, your checkout reference, your account number and Stripe customer reference | Show that you asked us to start immediately and confirmed you lose the right of withdrawal (Terms 6.6). Legal obligation (Art. 6(1)(c) GDPR); Legitimate interests (Art. 6(1)(f) GDPR) | Kept after account deletion with your former account number and Stripe customer reference, without your name or email, as long as claims about the purchase are possible |
| Credit balance, credit history, checkout attempts and plan records | Show your balance, refund failed steps, handle disputes. Contract (Art. 6(1)(b) GDPR) | While your account exists; deleted with it, except records of an open payment case, which are kept without your name or email until the case is closed |
| Data | Why, and legal basis | How long |
|---|---|---|
| Telegram user id, username, chat id, first and last use | Run the bot and send you daily ad picks. Contract (Art. 6(1)(b) GDPR) | Until you ask us to delete it at info@admetra.ai, or until your linked Admetra account is deleted |
| Your bot settings and onboarding answers: Categories, product type and URL, goals, ad budget range, formats, production capacity, region and language, competitors, delivery time and time zone | Choose which ads to send you. Contract (Art. 6(1)(b) GDPR) | As above |
| Deliveries and your reactions: which ads were sent, clicks, feedback, saved ads | Improve the picks we send you and fix delivery faults. Contract (Art. 6(1)(b) GDPR); Legitimate interests (Art. 6(1)(f) GDPR) | As above |
| Delivery reports with your Telegram id, username, chat id, Category, plan and clicks, in an internal spreadsheet | Monitor deliveries. Legitimate interests (Art. 6(1)(f) GDPR) | As long as needed to run deliveries; not deleted automatically with your account |
| Purchases in the bot, with Telegram and payment references | Provide what you bought. Contract (Art. 6(1)(b) GDPR) | As above |
| Link between your Telegram id and your Admetra account, if you connect them | Show the same plan and work in both places. Contract (Art. 6(1)(b) GDPR) | Until your Admetra account is deleted, or earlier on request |
Telegram itself processes your messages under its own privacy policy. Messages we have already delivered remain in your Telegram chat until you delete them.
| Data | Why, and legal basis | How long |
|---|---|---|
| Your name, email, message, attachments and our reply | Answer your request. Contract (Art. 6(1)(b) GDPR) for customers; Legitimate interests (Art. 6(1)(f) GDPR) otherwise | As long as needed to resolve the request and any related dispute |
| Privacy, deletion and other rights requests | Handle and document the request. Legal obligation (Art. 6(1)(c) GDPR) | As long as needed to show we handled it as the law requires |
| Notices about illegal content or rights infringement, and our decision | Process the notice under the Digital Services Act and copyright law. Legal obligation (Art. 6(1)(c) GDPR); Legitimate interests (Art. 6(1)(f) GDPR) | As long as needed to handle the notice, any appeal and related claims |
Admetra collects and analyzes advertisements that companies ran publicly and that are published in public advertising transparency archives, such as the Meta Ad Library. Those advertisements sometimes show identifiable people, such as presenters or creators. Our analysis records, for example, that a person appears in a shot; it does not identify who they are. Our legal basis is our legitimate interest in research, commentary and market analysis of public advertising (Legitimate interests (Art. 6(1)(f) GDPR)).
If you appear in an advertisement that we analyze and you do not want that material shown, you can object at any time by emailing info@admetra.ai with a link to the page. We will remove or suppress the material rather than asking you to justify the objection.
You need to give us the account data in Section 3.2 to use your account, and payment data to buy a plan. Everything else is optional, but some features do not work without it. We do not make decisions about you based solely on automated processing that have legal or similarly significant effects.
The tables in Section 3 give the period for each kind of data. In general:
We will tell you in advance before we change how long we keep your content. When data is no longer needed, we delete it or make it anonymous. You can request deletion or information about retention by emailing info@admetra.ai. We handle requests within applicable legal time limits.
We share data with the following categories of providers to support the features you use. The data shared depends on the feature.
A provider may pass the content needed for your request to another model or infrastructure service involved in delivering it. Where a provider processes personal data on our behalf, it must follow our instructions under the applicable data-processing agreement. Some providers, such as payment, sign-in and messaging services, also process data for their own purposes as described in their privacy notices. You can ask for the names of the providers used for your data by emailing info@admetra.ai.
We may share data with authorities, courts or advisers where the law requires it or where it is needed to establish or defend legal claims.
If our company is merged or acquired, data may be transferred to the new owner under GDPR protections.
We never sell your data.
Some providers described in Section 5.1, including AI model providers, process personal data outside the EU/EEA, for example in the United States, where privacy laws differ from those in your country. The location depends on the provider and service used.
Transfers must comply with applicable data-protection law. Depending on the recipient and destination, the legal mechanism may be an adequacy decision by the European Commission, including the EU-U.S. Data Privacy Framework for covered transfers to participating recipients, or Standard Contractual Clauses with any additional measures required. Standard Contractual Clauses are contract terms approved by the European Commission to protect transferred personal data.
You can request information about the destinations and safeguards applicable to your data, including a copy of relevant contractual safeguards, by emailing info@admetra.ai.
Admetra does not use your submitted content or generated results to train or improve its own machine-learning models without your separate, explicit consent.
Third-party AI services process content to fulfil your requests. Their retention and training practices depend on the service, the applicable agreements and the settings used. Our statement about Admetra's own models is not a blanket promise that every outside provider has the same policy. Contact us for information about the providers used for your request.
AI output can be wrong. We use automated checks on generated results, but they do not make decisions about you as a person.
We use modern security measures to protect your data, including encryption in transit, access controls, secure hosting and data minimization. No system is perfect, but we take reasonable steps to protect your information.
You can request the following at any time:
To exercise your rights, email info@admetra.ai. You also have the right to file a complaint with any EU supervisory authority, for example the Berlin Commissioner for Data Protection and Freedom of Information.
We use cookies and similar technologies, grouped into three categories. You decide which optional categories we may use; the choice is recorded in your browser and can be changed at any time from Settings → Privacy or by clearing site data in your browser.
access_token, refresh_token, admetra_language.admetra_lead_id) used to measure retention. Session recording is off. No advertising is performed with this data.Separately from these cookies, our servers send PostHog a small set of product events linked to your user id, and your browser keeps a random visitor id used to link your sign-up to your first visit (Section 3). These do not depend on your cookie choice.
Withdrawing consent does not affect the lawfulness of processing performed before withdrawal.
The Services are for people who are at least 18 years old and have reached the age of legal adulthood where they live. If you believe someone who does not meet this requirement has provided personal data, email info@admetra.ai so we can investigate and take appropriate steps, including deleting data where required.
If you live in a US state with a consumer privacy law, such as California, you may have rights to know what personal data we process, to access, correct and delete it, to receive a copy, and to opt out of its sale, of targeted advertising, and of sharing for cross-context behavioral advertising. Section 3 lists the categories of data, their sources, purposes and retention, and Section 5 lists the categories of recipients.
We do not sell personal data for money. Our marketing cookies, which send page views and sign-up conversions to Meta, run only if you accept them; in some states this may count as sharing for targeted advertising. You can refuse or withdraw it at any time in the cookie settings (Section 10).
To make a request, email info@admetra.ai. We may need to verify your identity, and you can use an authorized agent where your state allows it. We will not treat you differently for exercising these rights. If we decline a request, you can ask us to reconsider by replying to our answer.
If we update this privacy policy, we will post the new version here with a new date. If changes are significant, we will notify you by email or in the product, and ask for consent where the law requires it.
Admetra GmbH, Kameruner Str. 16, 13351 Berlin, Germany
info@admetra.ai