Terms of use

1. Definitions

"Services" means Admetra, our AI-powered advertising analytics platform, our website, and all features, applications, and content we provide, including trend discovery, campaign readiness reports, and creative analysis.

"Admetra" means our platform that processes uploaded video advertisements, analyzes them against Meta delivery requirements and successful advertising patterns, and provides actionable readiness reports.

"Subscription" means a recurring paid plan that grants access to the Services, subject to the terms described in Section 6.

"User", "you" means any person or entity accessing or using our Services.

"User Content" means any videos, ad materials, assets, data, or files uploaded or submitted through the Services.

"Contact Data" means email addresses or similar contact information voluntarily submitted by users.

"Trend Content" means third-party advertising material that we collect from public advertising archives, such as the Meta Ad Library, together with the factual details attached to it, such as the name of the advertiser and the archive link. Trend Content is not User Content and is not owned by Admetra.

"Admetra Analysis" means the material we create ourselves about Trend Content, including scene structure and timings, pattern labels, written commentary, and adaptation guidance. Admetra Analysis is our own work and is protected as described in Section 9.

2. About our services

Admetra is an AI-powered advertising analytics platform. The Services include:

• Campaign Readiness Reports: when you upload video advertisements, we analyze them against Meta delivery requirements (encoding, safe zones, creative signals, concept diversity) and generate a readiness report with prioritized fixes.
• Trend Discovery: we monitor and analyze Meta video ad trends, identifying emerging patterns and top-performing creative strategies in your niche.
• Creative Generation: we let you assemble and generate new video creative from reusable parts and scene-based projects.

The Services are provided for informational and analytical purposes only and do not constitute marketing, financial, or legal advice.

2.1 Public pages about advertising trends

Parts of the Services are published on pages that anyone can view without an account. Those pages may name the advertiser behind a public advertisement, link to that advertisement in the public archive it came from, and present Admetra Analysis of it. Section 9.1 explains the basis on which we do this and how rights holders can contact us.

2.2 No use for model training

We do not use User Content to train, retrain, or otherwise improve machine-learning models. User Content is used solely to generate the analysis results you request.

3. User Content storage period

We store User Content for up to 7 days from the time of upload.

After this period:

• the content is automatically and irreversibly deleted from our systems,
• no backups, copies, or archives are retained.

We may retain minimal technical logs (e.g., upload timestamps and error logs) for security, fraud prevention, and legal compliance. These logs do not contain the User Content itself.

You are responsible for retaining any original materials before uploading them.

4. Eligibility

You may use the Services only if:

• you are at least 13 years old;
• if under 18, you have parental/guardian permission;
• you have the legal capacity to accept these Terms;
• your use complies with applicable laws.

5. Account registration

To use the Services, you must create an account using either your work email address and password, or by signing in with Google. You agree to:

• provide accurate registration information,
• use a valid work email address (personal email providers are not accepted),
• maintain the confidentiality of login credentials,
• be responsible for all activity under your account,
• notify us immediately if you suspect unauthorized access.

During onboarding, you may also provide your brand name, brand URL, and industry niche. This information is used to personalize analysis results.

6. Subscriptions and payments

6.1 Plans

The Services are available through a paid subscription plan. The plan on offer, its price, and what it includes are listed on our pricing page. New accounts may start with a free trial; a payment method is required, and billing begins when the trial ends.

We may change plan pricing or features at any time. Changes take effect at the start of your next billing cycle. We will notify you in advance of any price increases.

6.2 Billing and renewal

Subscriptions are billed in advance for each billing period. By subscribing, you authorize us to charge your payment method on a recurring basis. Subscriptions renew automatically at the end of each billing period unless canceled.

6.3 Payment processing

All payments are processed by Stripe, Inc., our third-party payment processor. We do not store your full credit card details on our servers. Payment processing is subject to Stripe's terms and privacy policy.

6.4 Cancellation

You may cancel your subscription at any time from your account settings. Upon cancellation, you retain access to the Services until the end of your current billing period. No partial refunds are issued for unused portions of a billing period.

6.5 Usage limits

Credit-metered plans include a monthly allocation of generation credits. Unused credits carry over to the next billing period. Credits cannot be purchased separately: if you need a larger allowance, move to a higher credit tier, which takes effect on your next billing cycle.

7. User Content and license

7.1 User ownership

You retain full ownership of all User Content you upload.

7.2 License to Admetra

To operate the Services, you grant us a:

• non-exclusive,
• worldwide,
• royalty-free,
• transferable,
• sublicensable

license to host, process, analyze, and use your User Content solely for providing the Services.

We do not claim ownership of your content.

We do not sell, redistribute, or use User Content for machine-learning model training.

8. Prohibited content and uses

You agree not to upload content that:

• violates copyright, trademarks, or any IP rights;
• contains violent, hateful, defamatory, or illegal material;
• contains malware, viruses, or harmful scripts;
• includes personal data without a lawful basis;
• you do not have rights or permission to upload.

You further agree not to:

• attempt to disrupt or hack the Services;
• reverse-engineer or copy protected parts of the platform;
• upload content intended to misuse, test, or destabilize the system.

9. Our intellectual property

All rights in the Services (including software, algorithms, analytics methods, user interface designs, and trademarks) belong to Admetra or our licensors.

You may not copy, modify, or create derivative works without our written permission.

Our rights cover the Admetra Analysis layer. They do not extend to the underlying third-party advertisements that the analysis describes, which remain the property of their respective owners.

9.1 Third-party advertising material

Trend Content originates from advertisements that their owners chose to run publicly and that are published in public advertising transparency archives. We collect and analyze it for research, commentary, and market analysis, so that our users can understand how advertising creative is structured.

Where we present Trend Content:

• we name the advertiser only to identify whose advertisement is being discussed;
• all trademarks, trade names, logos, and creative works shown remain the property of their owners;
• we are not affiliated with, endorsed by, or sponsored by any advertiser we analyze, and nothing in the Services should be read as suggesting otherwise;
• we present our own analysis of an advertisement rather than offering the advertisement itself for reuse.

You may not download, copy, redistribute, or republish Trend Content from the Services, and you may not use the Services to reproduce another party's advertisement. Admetra Analysis is provided to inform creative you make yourself.

9.2 Notices from rights holders

If you own rights in an advertisement, a trademark, or an image of a person that appears in the Services, and you want it removed, email info@admetra.ai with the page address, what the material is, and the basis for your request. We aim to respond within five business days, and we remove or suppress verified material without requiring you to establish that a legal claim would succeed.

10. Data protection (GDPR)

We process data in compliance with:

• GDPR,
• German Federal Data Protection Act (BDSG).

We act as:

• Data Controller for account data and Contact Data,
• Data Processor for User Content uploaded by business users.

10.1 Contact Data collection and use

We may collect and store your email address or similar contact information when:

• you submit it to access features,
• you request communication,
• you sign up for updates or contact us directly.

Contact Data is stored securely and used only for:

• providing requested services,
• sending updates you opted into,
• responding to your inquiries,
• essential account-related notifications.

10.2 Contact Data deletion

You may request deletion of your Contact Data at any time by emailing info@admetra.ai. We will delete the data from our active databases unless we must retain certain information to comply with legal requirements.

10.3 DPA availability (business users)

Where required, we provide a Data Processing Agreement (DPA) under Article 28 GDPR. A separate Privacy Policy provides full details.

11. Content moderation (DSA compliance)

Under the EU Digital Services Act:

• We may remove or disable content violating these Terms or applicable law.
• Where required, we will notify you and provide reasons.
• You may appeal moderation decisions.
• We may suspend or terminate accounts with repeated violations.

11.1 Notice mechanism

To report illegal content or activity, email info@admetra.ai. We will process notices in accordance with the DSA.

11.2 Content we publish ourselves

The rules above concern content that users upload. Where we publish content ourselves, including Admetra Analysis and Trend Content on our public pages, we are the publisher of that content and responsible for it directly. The reporting route in Section 9.2 applies to it, and we handle those notices ourselves rather than passing them on.

12. Service availability

We aim to keep the Services available but do not guarantee uninterrupted or error-free operation. We may temporarily suspend access for maintenance, updates, or technical reasons.

13. Disclaimers

The Services are provided "as is" and "as available", to the extent legally permitted.

We do not guarantee:

• the accuracy or completeness of analysis results,
• that the Services meet your expectations,
• uninterrupted or error-free performance.

Nothing in these Terms affects mandatory consumer rights under EU law.

14. Limitation of liability

To the maximum extent permitted by law:

• Admetra is not liable for indirect or consequential damages.
• Our total liability is limited to €100 or the total amount you paid us in the 12 months preceding the claim, whichever is greater.

We do not limit liability for:

• intentional misconduct,
• gross negligence,
• personal injury,
• rights you have under German or EU consumer law.

15. Indemnification (business users only)

If you use the Services on behalf of a company, you agree to indemnify Admetra for claims arising from:

• your User Content,
• your unlawful use of the Services,
• your breach of these Terms.

This clause does not apply to consumers.

16. Changes to the Terms

We may update these Terms to reflect improvements, operational adjustments, or legal changes. We will notify users of material updates. Continued use after updates implies acceptance.

17. Termination

You may stop using the Services and delete your account at any time from your account settings. If you have an active subscription, canceling your account also cancels your subscription.

We may suspend or terminate your account if:

• you violate these Terms,
• you upload harmful or illegal content,
• you endanger platform security,
• your payment method fails and is not resolved within a reasonable period.

If your account is terminated, any User Content will still be deleted within the normal 7-day deletion cycle. No refunds are issued for termination due to a violation of these Terms.

18. Governing law and disputes

These Terms are governed by German law.

Consumers

Disputes may be brought to the courts of your EU country of residence or the courts of Berlin, Germany.

Business users

Disputes will be resolved in the courts of Berlin or through voluntary arbitration under the German Institution of Arbitration (DIS).

19. Miscellaneous

If part of these Terms is unenforceable, the rest remains valid.

You may not assign your rights without our written consent.

We may assign these Terms as part of a merger, acquisition, or asset transfer.

19.1 Force majeure

We are not responsible for delays or failures caused by events outside our reasonable control, including natural disasters, internet outages, or government actions.

These Terms represent the entire agreement between you and Admetra.

20. Contact

Admetra GmbH
Kameruner Str. 16
13351 Berlin
Germany
Email: info@admetra.ai