Legal
These Terms of Use ("Terms") govern the access and use of the products and services offered by Admetra GmbH, Kameruner Str. 16, 13351 Berlin, Germany ("Admetra", "we", "us", or "our"). By accessing or using our Services, you agree to be bound by these Terms. If you do not agree, you must discontinue the use of the Services immediately.
Last updated 2 November 2026"Services" means Admetra, our creative intelligence and generation platform, our website, and the features and content we provide, including ad discovery, remixing, and scene-based video generation.
"Admetra" means our platform that helps you discover Meta advertisements, understand their structure, and create new videos adapted to your product.
"Subscription" means a recurring paid plan that grants access to the Services, subject to the terms described in Section 6.
"User", "you" means any person or entity accessing or using our Services.
"User Content" means any videos, ad materials, assets, data, or files uploaded or submitted through the Services.
"Generated Output" means the new video, image, audio, or text returned by our generation features in response to your inputs. It does not include the underlying Trend Content, third-party materials, or our platform software.
"Contact Data" means email addresses or similar contact information voluntarily submitted by users.
"Trend Content" means third-party advertising material that we collect from public advertising archives, such as the Meta Ad Library, together with the factual details attached to it, such as the name of the advertiser and the archive link. Trend Content is not User Content and is not owned by Admetra.
"Admetra Analysis" means the material we create ourselves about Trend Content, including scene structure and timings, pattern labels, written commentary, and adaptation guidance. Admetra Analysis is our own work and is protected as described in Section 9.
Admetra is a creative intelligence and generation platform. The Services include:
Analysis and guidance do not guarantee advertising performance and do not constitute financial or legal advice.
Parts of the Services are published on pages that anyone can view without an account. Those pages may name the advertiser behind a public advertisement, link to that advertisement in the public archive it came from, and present Admetra Analysis of it. Section 9.1 explains the basis on which we do this and how rights holders can contact us.
Admetra does not use User Content or Generated Output to train or improve its own machine-learning models without your separate, explicit consent. User Content is used to provide the Services you request, including preparing scene plans and generating media. Section 7 explains the licence needed for this processing, and our Privacy Policy explains which providers receive content.
The Services link to or work with services run by other companies, such as the Meta Ad Library, Google sign-in, Stripe and Telegram. Their own terms and privacy policies apply when you use them. We are not responsible for the content or availability of services we do not operate.
We keep User Content and Generated Output, including drafts, uploads, finished videos, and Product Packs, while your account exists, so you can return to your work. They are deleted when your account is deleted, subject to the backup and legal-record exceptions described in Section 4 of our Privacy Policy. We will tell you in advance before we change how long we keep your content.
You can request deletion by emailing info@admetra.ai. Where account closure is available in Settings, any recovery period is shown there. Closing an account does not immediately remove every copy: backups and records needed for legal obligations may remain as explained in the Privacy Policy.
Keep your own copies of any inputs or generated files you need.
You may use the Services only if:
To use the Services, you must create an account using either your work email address and password, or by signing in with Google. You agree to:
If you use the Services for a company, you confirm that you may accept these Terms on its behalf. Team members each use their own login.
During onboarding, you may also provide your brand name, brand URL, and industry niche. This information is used to personalize analysis results.
The Services are available through one of our paid monthly plans. The current price, monthly generation credit allowance and included features of each plan are shown on our pricing page and before checkout. We do not currently offer free trial subscriptions. Any trial already granted continues under its existing terms.
A new account that has never had a plan may receive a limited, one-time grant of free starter credits after verifying its email address, without payment details. The amount and what the starter credits can be used for are shown in the product. We grant them at our discretion, once per account, and they end when you first subscribe.
We may change plan pricing or features. Changes take effect at the start of your next billing cycle, and we notify you in advance of any price increase. Section 16 explains how changes apply and what you can do if you do not agree.
Subscriptions are billed in advance for each billing period. By subscribing, you authorize us to charge your payment method on a recurring basis. Subscriptions renew automatically at the end of each billing period unless canceled.
All payments are processed by Stripe, Inc., our third-party payment processor. We do not store your full credit card details on our servers. Payment processing is subject to Stripe's terms and privacy policy.
You may cancel your subscription at any time from your account settings. Upon cancellation, you retain access to the Services until the end of your current billing period. No partial refunds are issued for unused portions of a billing period.
Subscription credits are allocated for each paid monthly billing period, in the amount shown before checkout, once payment for that period is confirmed. They do not roll over: unused subscription credits expire at the end of the billing period, and a renewal starts a new allowance.
Where offered, you may buy add-on credit packs while you have an active paid plan. The number of credits, the price and the validity period are shown before checkout. Your subscription credits are used first. Unused pack credits remain valid until the end of their validity period, including after your plan ends. If a pack payment is refunded or disputed, its unused credits are removed.
The credit cost of a generation or clone is shown before you confirm it. Credits are returned to your balance automatically if a paid step fails, and if we do not deliver a finished video because it did not pass our own quality checks, all credits charged for that video after you confirmed it are returned; the storyboard stays charged.
Credits are a prepaid right to use paid features of the Services, not money or a payment instrument. They have no cash value, are personal to your account, cannot be sold, shared or transferred to another account, and cannot be redeemed for money, except where the law requires. Credits obtained in breach of these Terms, for example through additional accounts, may be removed.
If you are a consumer in the EU, the EEA or the UK, you normally have 14 days to withdraw from a purchase. At checkout you ask us to start providing the service immediately and confirm that you lose this right of withdrawal once credits are added to your account.
You retain full ownership of all User Content you upload.
To operate the Services, you grant us a:
license to host, process, analyze, and use your User Content solely for providing the Services.
We do not claim ownership of your content.
We do not sell your User Content or redistribute it beyond what is needed to provide the Services to you. This licence does not permit Admetra to use it to train its own models or for public marketing without your separate, explicit consent.
As between you and Admetra, you own the rights in Generated Output to the extent those rights exist under applicable law. To the extent Admetra holds transferable rights in that output, we assign them to you. Where a right cannot be assigned but can be licensed, we grant you a worldwide, perpetual, non-exclusive, royalty-free licence to use, edit, reproduce, distribute, and display that output, including for commercial advertising and client work, and to license those uses to your clients.
You do not need a separate commercial-use licence from Admetra. These rights continue after your subscription ends or your account is deleted. They do not require us to keep storing your output; keep a copy of any files you need.
You grant Admetra a non-exclusive, worldwide, royalty-free licence to host, copy, process, transmit, and display Generated Output solely to provide the Services to you. We may share it with service providers for that purpose, including generation, quality checks, storage, and delivery. This licence does not permit us to use your output to train its own models or for public marketing without your separate, explicit consent.
Generated Output may resemble other content and may not qualify for copyright protection. We do not guarantee that it is unique or free of third-party rights. Sections 7.3 and 7.4 do not transfer rights in source advertisements, music, trademarks, faces, voices, or other third-party material. The restrictions on Trend Content in Section 9.1 still apply.
Before publishing, check the output and obtain any permissions needed for your inputs and intended use, including permission to use a person's likeness or voice. You are responsible for the claims in your ads and for any AI-content disclosures required by law or the platform where you publish them.
When you upload or submit User Content, including your own advertisements, product images, footage, audio and brand material, you confirm that:
You are responsible for your User Content. Section 15 applies if you use the Services for a company.
We use faces, voices and other likenesses contained in your User Content only to provide the Services to you. We do not use them for our own marketing, or to create avatars or voices offered to other customers, without the written consent of the person concerned.
If you send us ideas, suggestions or other feedback about the Services, we may use them to improve and develop the Services without owing you payment. You grant us a non-exclusive, worldwide, perpetual, royalty-free licence for this purpose. This licence covers your feedback only, not your User Content or Generated Output. You are not required to send feedback.
You agree not to upload, generate or publish content that:
You further agree not to:
You remain responsible for complying with the advertising rules of the platforms where you publish, such as Meta's advertising standards. Section 17 explains what we may do if these rules are broken.
All rights in the Services (including software, algorithms, analytics methods, user interface designs, and trademarks) belong to Admetra or our licensors.
You may not copy, modify, or create derivative works without our written permission.
Our rights cover the Admetra Analysis layer. They do not extend to the underlying third-party advertisements that the analysis describes, which remain the property of their respective owners.
Trend Content originates from advertisements that their owners chose to run publicly and that are published in public advertising transparency archives. We collect and analyze it for research, commentary, and market analysis, so that our users can understand how advertising creative is structured.
Where we present Trend Content:
You may not download, copy, redistribute, or republish Trend Content from the Services, and you may not use the Services to reproduce another party's advertisement. Admetra Analysis is provided to inform creative you make yourself.
If you own rights in an advertisement, a trademark, or an image of a person that appears in the Services, and you want it removed, email info@admetra.ai with the page address, what the material is, and the basis for your request. We aim to respond within five business days, and we remove or suppress verified material without requiring you to establish that a legal claim would succeed.
Rights holders in any country, including the United States, can report material in the Services that they believe infringes their copyright by emailing info@admetra.ai. To let us act quickly, please include:
If we remove or disable User Content because of a notice, we tell the user who provided it, who can respond or appeal under Section 11. We suspend or terminate the accounts of users who repeatedly infringe the rights of others.
We process data in compliance with:
We act as:
We may collect and store your email address or similar contact information when:
Contact Data is stored securely and used only for:
You may request deletion of your Contact Data at any time by emailing info@admetra.ai. We will delete the data from our active databases unless we must retain certain information to comply with legal requirements.
Where required, we provide a Data Processing Agreement (DPA) under Article 28 GDPR. A separate Privacy Policy provides full details.
We communicate with you by email to your account address and in the product. You agree that notices, confirmations and other communications we send you electronically satisfy any requirement that they be in writing, to the extent the law allows. Messages about your account, payments, security and changes to these Terms are part of the Services. We do not currently send marketing emails. If we do, each will include an unsubscribe link.
Under the EU Digital Services Act:
To report illegal content or activity, email info@admetra.ai. Please explain why you consider the content illegal, give its exact page address, and include your name and email address and a statement that your notice is accurate and complete to the best of your knowledge. We confirm receipt, process notices in accordance with the DSA, and tell you our decision.
The rules above concern content that users upload. Where we publish content ourselves, including Admetra Analysis and Trend Content on our public pages, we are the publisher of that content and responsible for it directly. The reporting route in Section 9.2 applies to it, and we handle those notices ourselves rather than passing them on.
We aim to keep the Services available but do not guarantee uninterrupted or error-free operation. We may temporarily suspend access for maintenance, updates, or technical reasons.
The Services are provided "as is" and "as available", to the extent legally permitted.
We do not guarantee:
Generated Output and analysis are produced with AI. They can contain errors, look different from what you expected, or be unsuitable for your purpose. Check them before you use or publish them.
We do not promise any advertising result, such as reach, sales, revenue, return on ad spend, or approval of an ad by Meta or another platform. How an ad performs depends on factors outside our control.
Nothing in these Terms affects mandatory consumer rights under EU law, including your statutory rights if the Services are not as agreed.
We are liable without limitation for intent and gross negligence, for injury to life, body or health, under the German Product Liability Act, and where we have given a guarantee.
For slight negligence, we are liable only if we breach an obligation that is essential for the proper performance of the contract and on which you may regularly rely. In that case our liability is limited to the damage that is typical and foreseeable when the contract is concluded. Otherwise, we are not liable for slight negligence.
These limits also apply to our employees, representatives and agents. They do not limit rights you have under mandatory German or EU consumer law.
If you use the Services on behalf of a company, you agree to indemnify Admetra against third-party claims, including reasonable costs of legal defence, arising from:
to the extent you are responsible for them. We will tell you about such a claim promptly and let you take part in the defence.
This clause does not apply to consumers.
We may update these Terms for new features, changes in the law, or operational reasons, as long as the change is reasonable for you and does not alter the core of what you have bought.
We tell you about material changes in advance, by email or in the product, and explain what changes. Price changes follow Section 6.1. Changes to these Terms do not reduce credits you have already paid for or shorten their validity.
A material change takes effect no earlier than the start of your next billing period after we notify you. If you cancel before then, the current Terms continue to apply until your access ends, and to credit packs you have already bought. Where the law requires your agreement to a change, we ask for it before it applies to you.
You may stop using the Services at any time and request account deletion by emailing info@admetra.ai, or use account closure in Settings where available. Subscription cancellation is described in Section 6.4; sending a deletion request does not by itself confirm that billing has stopped.
We may suspend or terminate your account if:
Where reasonable, we warn you first and give you a chance to fix the problem. In serious cases, such as fraud, illegal content or a security risk, we may act immediately. We tell you the reasons and how to appeal under Section 11.
If your account is terminated, retention and deletion of your data follow Section 3 and our Privacy Policy. No refunds are issued for termination due to a violation of these Terms. If we end your account or the Services for a reason not caused by your breach, we refund the unused credits you paid for.
These Terms are governed by German law.
Disputes may be brought to the courts of your EU country of residence or the courts of Berlin, Germany.
Disputes will be resolved in the courts of Berlin or through voluntary arbitration under the German Institution of Arbitration (DIS).
If part of these Terms is unenforceable, the rest remains valid.
You may not assign your rights without our written consent.
We may assign these Terms as part of a merger, acquisition, or asset transfer.
We are not responsible for delays or failures caused by events outside our reasonable control, including natural disasters, internet outages, or government actions.
These Terms represent the entire agreement between you and Admetra.
Admetra GmbH
Kameruner Str. 16
13351 Berlin
Germany
Email: info@admetra.ai