Trends
How a format spreads, how to catch one while it is still rising, and how to tell a trend from a fad.
4 articles
How to spot trending video formats before they peakA repeatable method for catching TikTok and Reels trends in the rising phase - signals to watch, where to look, and how to tell when you’re already too late.How long should a TikTok, Reel or Short be?Short-form video length by goal - when 7 seconds beats 60, how watch time and completion pull against each other, and how to choose.Creative reuse ratio - how hard a brand is backing one adAdmetra's own term for the share of a brand's active ads running the same creative. We score it on a logarithmic curve against a 15% target, because observed ratios cluster far below that.Impression rank percentile - where an ad sits in its own brand's deliveryAn estimate of where an ad sits in its own brand's delivery, not a number Meta reports. It is the heaviest input in Admetra's trend score, and the curve is convex rather than a straight inversion.