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ADMETRA

Topic

Trends

How a format spreads, how to catch one while it is still rising, and how to tell a trend from a fad.

4 pieces on this shelf

2026-08-07GlossaryCreative reuse ratioAdmetra's own term for the share of a brand's active ads running the same creative. We score it on a logarithmic curve against a 15% target, because observed ratios cluster far below that.Trends2026-08-07GlossaryImpression rank percentileAn estimate of where an ad sits in its own brand's delivery, not a number Meta reports. It is the heaviest input in Admetra's trend score, and the curve is convex rather than a straight inversion.Trends2026-05-18ArticleHow to spot trending video formats before they peakA repeatable method for catching TikTok and Reels trends in the rising phase - signals to watch, where to look, and how to tell when you’re already too late.Trends2026-02-25ArticleHow long should a TikTok, Reel or Short be?Short-form video length by goal - when 7 seconds beats 60, how watch time and completion pull against each other, and how to choose.Trends
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