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ADMETRA

Topic

Metrics

What each number in a video report actually measures, which denominator it uses, and where it quietly misleads.

11 pieces on this shelf

2026-08-10GlossaryCTR (click-through rate)Click-through rate is clicks divided by impressions. The link-click and all-clicks variants, why they differ, and how to read CTR against hook rate.Metrics2026-08-08GlossaryHook rateHook rate is 3-second video plays divided by impressions. The formula, a worked example, a free calculator, and how Admetra bounds a hook when it analyzes an ad.Metrics2026-08-08GlossaryThumbstop ratioThumbstop ratio is 3-second video plays over impressions. What it is, why it is identical to hook rate, a calculator, and the vocabulary Admetra uses to compare openings.Metrics2026-08-08GlossaryHold rateHold rate is ThruPlays over 3-second plays: what the hook handed over and what the body kept. Formula, worked example, calculator, and how Admetra caps a body beat.Metrics2026-08-08GlossaryCreative fatigueCreative fatigue is decay from repeated exposure, not from a bad ad. How to read it, and the freshness, longevity and survival curves Admetra scores ads on.Metrics2026-08-08GlossaryRetention curveA retention curve plots remaining viewers against elapsed time. How to read the drop-off, and how Admetra segments an ad so the flat stretches become visible.Metrics2026-08-08GlossaryScroll stopperA scroll stopper is the opening device that interrupts a feed scroll. The common devices, how we separate it from a hook, and the vocabulary Admetra records them in.Metrics2026-08-08GlossaryUGCIn paid social, UGC means creator-shot video made to look unproduced. What separates it from a testimonial, what disclosure it carries, and the category vocabulary Admetra files it under.Metrics2026-08-07GlossaryCreative reuse ratioAdmetra's own term for the share of a brand's active ads running the same creative. We score it on a logarithmic curve against a 15% target, because observed ratios cluster far below that.Metrics2026-08-07GlossaryImpression rank percentileAn estimate of where an ad sits in its own brand's delivery, not a number Meta reports. It is the heaviest input in Admetra's trend score, and the curve is convex rather than a straight inversion.Metrics2026-02-25ArticleHow long should a TikTok, Reel or Short be?Short-form video length by goal - when 7 seconds beats 60, how watch time and completion pull against each other, and how to choose.Metrics
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