UGC
Creator-style advertising: what the format actually is, how to brief it, and what makes it read as native.
2 articles
UGC ads in 2026: a practical guide for small brandsWhat makes UGC-style ads convert, how to brief creators, and the script beats that turn authentic-looking video into performance creative.UGC - the format, not the ownership of the footageIn paid social, UGC means creator-shot video made to look unproduced. What separates it from a testimonial, what disclosure it carries, and the category vocabulary Admetra files it under.