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ADMETRA

Topic

Hooks

The first three seconds: the openers that stop a scroll, when each one works, and what it costs you when it does not.

14 pieces on this shelf

2026-08-08GlossaryScroll stopperA scroll stopper is the opening device that interrupts a feed scroll. The common devices, how we separate it from a hook, and the vocabulary Admetra records them in.Hooks2026-08-08HooksPattern interrupt hooksThe opener that stops a scroll by being visually or verbally off-pattern. What it is, the ads it suits, and the cases where it costs you the next three seconds.Hooks2026-08-08HooksQuestion hooksThe opener that makes the viewer answer before they decide to scroll. Where a question earns the next three seconds and where it reads as a survey.Hooks2026-08-08HooksBold claim and stat-drop hooksThe opener that states the result in the first line. When a claim or a stat carries an ad, and when it triggers the skepticism it was meant to bypass.Hooks2026-08-08HooksNegative and warning hooksThe opener that leads with what goes wrong. Where leading with the cost earns the stop, and where it reads as fear-selling.Hooks2026-08-08HooksAudience callout hooksThe opener that qualifies the viewer out loud. When calling out a segment lifts the whole funnel, and when it shrinks reach for nothing.Hooks2026-08-08HooksCuriosity-gap hooksThe opener that withholds the payoff. When a gap holds attention through the body, and when it reads as clickbait and costs you the click.Hooks2026-08-08HooksBefore/after tease hooksThe opener that leads with the transformation. When showing the outcome first carries an ad, and when it makes the rest of the video redundant.Hooks2026-08-08HooksSocial-proof open hooksThe opener that leads with a customer, a review or a crowd. When borrowed credibility beats your own, and when it reads as an ad in the first second.Hooks2026-08-08HooksFounder open hooksThe opener where the founder speaks first. When authorship outperforms polish, and when it becomes an ad about a person nobody asked about.Hooks2026-08-08HooksContrarian and myth-bust hooksThe opener that argues with the audience. When contradicting the category earns the next three seconds, and when it just picks a fight.Hooks2026-08-08GuidesVideo ad hooksThe ten hook patterns in Admetra’s parts taxonomy, what each one is for, and how the first three seconds are decomposed when a trend video is broken down.Hooks2026-06-02Article13 TikTok hook ideas that stop the scrollTikTok hook formulas - curiosity gaps, pattern interrupts and POV openers - with examples you can adapt to any niche in minutes.Hooks2026-03-19ArticleThe 3-beat script structure behind short videos that hold attentionHook, proof, payoff: a simple script template for TikToks, Reels and Shorts - with timing, retention tricks and a worked 30-second breakdown.Hooks
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